1 Purpose-driven organizations are Purpose is viewed as a
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March 2014 Harvard Business Review 5 . March 2014 Features THE BIG IDEA Choosing the Right Customer Smart companies don't use the term "customer" loosely. They choose precisely whom they will serve and build their strategy on that decision. Robert Simons An Anthropologist Walks into a Bar An emerging approach called sensemaking uses the human sciences to illuminate the customer …
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- a 2014 global survey conducted in collaboration with Harvard Business Review Analytic Services. Shareholder Employee Customer Society believe companies perform best over 87% time if their purpose goes beyond pro?t 85% 74% 39% 72% 40% 53% 1 Corporate purpose goes 2 3 4 beyond ?nancial results Purpose-driven organizations are believed to have better results Purpose is viewed as a driver …
- ANNUAL REPORT 2 014 1 We marked a number of exciting moments at Harvard Business School during 2013– 2014—moments that reflected the culmi-nation of years sof effort and planning, and